Customized market research.

Rich insights.

Meaningful results.

What We Do

Curious about your customers and community? Let Lee Groves Consulting’s targeted market research and strategic consulting help you. Utilizing rigorous qualitative and quantitative research methods, our work sparks ideas for growth, innovation, and a deeper connection.

Services

Brand
Positioning

How do your customers perceive you? What values and attributes do they associate with you, compared to your competition?

Marketing & Communications

How can you effectively communicate with customers?  How can your message resonate more strongly?

Customer Satisfaction

How can you improve your services and offerings to customers?  How can you build stronger brand loyalty?

New Product Development

What are your customers’ priorities?  What products or services can you design to meet those needs and desires?

Methods

Qualitative

FocusGroup

Focus
Groups

Interview

In-depth
Interviews

EthnoObservations

Ethnographic
Observation

Ideation

Ideation
Sessions

Quantitative

Survey

Surveys

Advanced Analytics

Advanced
Analytics

Segmentation

Segmentation
Ready to discuss which option is best for you? We’d love to give you a run down of how we can help you reach your organizational goals. To learn more, get in touch.

 

Partners

Lee Groves Consulting partners with the following firms to provide deeper sector and methodological expertise.

Slover Linett is an audience research firm for the arts, culture and informal science sectors. We help museums, arts organizations and other nonprofits understand their audiences so they can connect to more people, more deeply.

Constituent Research provides survey and qualitative research to help universities, professional schools and other educational institutions better understand their constituents–from prospective students, admitted students, enrolled students, alumni, donors and other stakeholders.

Meet Anne

Anne Lee Groves, founder of Lee Groves Consulting, has over a decade of expertise in conducting research and consulting for leading education, arts and culture, healthcare, and other non-profit institutions. She helps organizations listen, learn, and apply in order to make stronger and smarter organizational decisions.

Previously at Slover Linett Audience Research, a research and planning firm for the arts and higher education sectors, Anne spoke with all types of audiences from children to prospective million-dollar donors. Her clients at the firm included the University of Chicago, The Field Museum of Chicago, Seattle International Film Festival, and the High Line. Anne also served education clients at Grenzebach Glier and Associates, a philanthropy strategy and management firm. In that role, she managed fundraising feasibility and benchmarking studies for institutions such as the University of Pennsylvania and the University of California system.

Get in touch to find out what she can do for you!

Contact Us

Get in touch with Lee Groves Consulting:

info@leegrovesconsulting.com | 226.971.2778