Customized market research.

Rich insights.

Meaningful results.

What We Do

Curious about your customers and community? Lee Groves Consulting turns data into strategic intelligence for your institution. Our team has over 25 years of combined experience consulting in the non-profit sector providing market research, constituent analytics, and program evaluation. We design customized quantitative and qualitative research to help institutions achieve their strategic goals, amplify their impact, and deepen engagement with their communities.
We work with institutions in arts and culture, education, healthcare, social enterprise, and other non-profit sectors to…​
Reach new audiences
Test new concepts
Improve satisfaction
Design new exhibits
Attract prospect students
Strengthen alumni engagement
Develop messaging that resonates
Increase donations


Customer Experience

What is the customer journey?  How can you improve your services and offerings to your constituents?  How can you increase satisfaction and build stronger brand loyalty?

Marketing & Communications

How can you effectively communicate with constituents?  How can your message resonate more strongly?

Brand Positioning

How do your constituents perceive you? What values and attributes do they associate with you, compared to your competition?

New “Product Development”

What are your constituents’ priorities?  What offerings can you design to meet those needs and desires?














Advanced Analytics



Ready to discuss which option is best for you? We’d love to give you a run down of how we can help you reach your organizational goals. To learn more, get in touch.

Recent Clients

  • Art Gallery of Ontario
  • The Block Museum of Art at Northwestern University
  • Latin School of Chicago
  • Los Angeles Philharmonic
  • Pace Academy
  • The University of Chicago Booth School of Business
  • World Wildlife Fund Canada


Lee Groves Consulting partners with the following firms to provide deeper sector and methodological expertise.

Constituent Research provides survey and qualitative research to help universities, professional schools and other educational institutions better understand their constituents–from prospective students, admitted students, enrolled students, alumni, donors and other stakeholders.

Slover Linett is an audience research firm for the arts, culture and informal science sectors. We help museums, arts organizations and other nonprofits understand their audiences so they can connect to more people, more deeply.

Meet Anne

Anne Lee Groves, founder of Lee Groves Consulting, has directed a wide spectrum of qualitative and quantitative research projects focused on uncovering and understanding customer needs, motivations, and behaviors. She helps organizations listen, learn, and apply in order to make stronger and smarter organizational decisions.

Previously at Slover Linett Audience Research, a research and planning firm for arts and education, Anne served as the firm’s qualitative research specialist and spoke with all types of audiences from kids to prospective million-dollar donors. Her clients at the firm included George Washington Medical Center, the Field Museum of Chicago, and the High Line. Anne also served non-profit clients at Grenzebach Glier and Associates, a philanthropy strategy and management firm. In that role, she managed fundraising feasibility and benchmarking studies for institutions such as the University of Pennsylvania and Sydney Opera House.

Meet Rick

Rick Groves

Rick Groves is a partner at Lee Groves Consulting and specializes in helping organizations uncover previously hidden insights from their data to produce better outcomes in the future. He builds statistical models, designs tools to measure outcomes, and helps institutions apply data to advance their institutional missions.

Prior to joining Lee Groves Consulting, Rick served as the Director of Monitoring and Evaluation at WE, an international charity that empowers people to change the world. Previously, he was the Director of Measurement and Evaluation at Mission Measurement, a strategy consulting firm focused on increasing social impact through measurement. While at Mission Measurement, Rick served nonprofit clients such as Adobe Youth Voices, Chicago Youth Centers, Boys & Girls Clubs of America, and the Chicago Public Library. Rick began his career at philanthropic management consulting firm Grenzebach Glier and Associates where he analyzed donor databases to predict philanthropic capacity and propensity.

Contact Us

Get in touch with Lee Groves Consulting: | 226.971.2778